![]() Many of them have quickly found that the Field of Dreams discoverability tactics that used to work - if you build it, they will come - no longer cut it. The parties were accused of suspending competitors' accounts, flooding their product listings with fake customer reviews and offensive content, sharing competitive intelligence about competitors' products and advertising strategies and reinstating suspended accounts and products.īut why take the risk in doing things like this? To answer that question, we need to understand how the Amazon marketplace has evolved.Īs Amazon has grown to be the online giant it is today, sellers have had to learn to compete in a marketplace where hundreds of brands are vying for the same buyers. District Court for the Western District of Washington indicted a ring of Amazon employees, contractors and third-party sellers as part of what one news article called "a conspiracy to attack competitors on Amazon’s platform and steal valuable proprietary data from the company." Prosecutors claimed that the sellers paid over $100,000 in bribes to Amazon employees for their help. Review manipulation isn’t the only tactic employed by trickster brands. ![]() But its continued success is allegedly based on fake review schemes. For years, its products ranked in the top 100 products in the headphones category, making it a highly visible brand to consumers. ![]()
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